The Client is an independent healthcare consulting company, focused on developing an innovative solution for Medical & Scientific, Digital & Design, Insights & Consulting, Patient Engagement, and Meetings & Events sectors. The company aims to create an event management platform for medical specialists across the world. The platform has to enable users to follow, manage and register for upcoming events.
Problem
The client requested website personalization to create a customized user experience, adapted to site visitor needs and demands. Website personalization can be based on past user behavior, demographic and geographic data, or other characteristics. In the client’s case, a different type of content will appear based on user type (ex. registered/not registered, moderator/curator).
Solutions
To satisfy the client’s needs AWG had to develop multiple page designs and integrate functionality that would allow displaying customized pages based on the chosen user criteria. To implement this feature, our team used the Page Manager module, which allows the website administrator to easily create and manage a custom layout for various user types.
AWG website personalization process includes:
- Creation of unique error 403 and 404 pages. Since these pages contain mostly textual content, their layout is vastly different from the standard webpage and requires a specific design.
- Creation of a template for certain page types such as a Privacy Policy and Terms of Use pages.
- Development of additional features or third-party system integration which allows providing a one-on-one custom-made experience.
You can see an example of an error page, which will appear if a user does not have access to the content.
Results
Thanks to our solution, managers can easily edit content and create new pages using the developed templates and proposed techniques, thus reducing the time and cost of content management. Furthermore, a website personalization system has helped the client achieve higher user satisfaction, boosted site traffic, reduced bounce rate, and increased conversions.