In the current business environment, the website is the first company-and-customer meeting point. Website localization is the most important step to expanding your business to foreign markets. It allows the adaptation of website appearance, language, and usability for users worldwide. However, even a single language adaptation can make a huge difference in your site results. According to recent studies:
of people rarely or never shop on English-only websites
of users are more likely to purchase from websites that use their native language
of customers prioritize local language over price while making a buying decision
of companies have improved their results after launching a multilingual site
Benefits of Drupal website localization
By adapting your website to local customers' needs, you will be able to improve your business's performance and set up a strong base for your international growth.
With a localized website, you will achieve:
With our services, you can eliminate miscommunication and provide users in every target group or market with a unique digital experience based on cultural specifications.
Better user experiences
Availability of a user's native language, currency, and other localized elements will positively influence user satisfaction and all subsequent actions such as buying decisions.
Global sales growth
By localizing your site, you have the possibility to present your offer to a specific market, attract new customers and increase your sales on a global scale.
Thanks to well-established communication, you can build a strong relationship with your customers and gain their loyalty.
Our Drupal localization services include
Drupal is a highly flexible platform that has a bunch of available modules, themes, and distribution packages, which help to build the website according to your preferences, including the implementation of localization features. Our team will help you choose the best-fit integration to implement the following functionalities:
Adaptation of site content for a specific target audience
We develop a system that will allow you to create unique content for each target group and manage it independently. You will be able to hide or edit pages if they are not relevant to customers in certain regions.
Automatic data conversion to local formats
Providing customers with all necessary data in their local format is extremely important at the stage of making buying decisions as it directly influences website conversion. Our engineers will develop a system that automatically converts data such as prices, currencies, dates and time, etc., to local formats.
Adaptation of website design for a target audience
Website design is critical in making a positive first impression. We create a responsive web design that adapts to users depending on their device, region, type, or other criteria based on your business needs.
Multilingual site adjustment
Availability of native language on your website will help clarify your value proposition to the potential customer and eliminate miscommunication. Our team will adjust your website to local needs by creating different versions for every language used by your customers.
International and regional Search Engine Optimization
A multilingual SEO is one of the most essential steps in increasing your global presence. A well-optimized site will bring new clients through search engines and reduce your marketing expenses by bringing organic traffic to your website. Alpha Web Group performs complex technical SEO by implementing custom and contributed modules to the system.
Reasons to localize drupal website with us
We offer website localization for every available market worldwide as well as adaptation of site content for various search engines such as Google, Bing, Yahoo, etc. to help our clients grow internationally.
Our rich experience in the global market allows us to perform website localization in the shortest time frame. Thanks to this, our clients can benefit from their global presence starting from the very first day of our cooperation.
With our content management system, you will be able to cover the needs of every target group, manage multilingual websites with the use of a single administrative panel and update the entire website content just in a few clicks, which will help reduce the website's maintenance cost.
We offer complex services which allow a holistic approach to website management. After the website localization process has been finished, we continue supporting your system with regular updates and bug preventing practices such as code review, testing, etc.
Our Drupal website localization process
- Project discovery
You can request a Drupal website localization by filling out our contact form. We will learn your website needs and then conduct an in-depth study of the selected target markets and site consistency with local trends, industry standards and customer requirements.
Based on data collected, our experts create a unique localization plan for your website. The plan will include time and budget estimation as well as a checklist of all the features needed to simplify the management of the website's localized content. The main features to be developed usually include automated data, content and design conversion in accordance with the location of a user.
Then the content localization plan is submitted for client’s approval. As soon as it is confirmed, we start the implementation process. To achieve the client’s goals set in the course of the previous stages, our team implements custom or contribution modules to support the digital site's presence in various geographical markets.
- Testing and Delivery
At every stage of development, we perform a line-by-line code review and test every functionality to ensure the excellent operation of the system. Our team verifies the website in accordance with local standards and the latest market trends. If the excellent performance of the developed website is confirmed by our integrations, the final product is delivered to the client. After the client has approved the result, we implement a localization system to the website. We support clients with our post-delivery maintenance service, in case he/she would like to expand the system with additional functionalities.