Reasons to perform SEO regularly
Organic search is the primary source of website traffic
Depending on your business model, search engines can be the main source of traffic. By optimizing your website for search engines, you will increase the number of visitors and, as a result, get more potential clients.
Good SEO also means a better user experience
Search engines set requirements aimed at filtering websites by the quality of experience they provide. By following search engine rules, you will automatically improve the user experience with your website and reach a higher level of customer satisfaction.
SEO is cost-efficient
SEO is one of the most efficient marketing strategies, as it allows you to target users that are actively looking for websites like yours. Moreover, by optimizing your website per search engine standards, you will be able to position it high in search results and manage to cut the cost of PPC campaigns.
SEO yields long-term results
You will be able to notice the positive impact of the SEO campaign in the first year of active website optimization. From some of the changes, though, you will be able to benefit in the next several years. Investments in SEO accumulate over the years, keeping the website competitive on the market.
SEO is quantifiable
SEO results are easy to measure. With proper analytical tools, you will be able to track campaign results, measure the most critical KPIs and plan your business future efficiently. In this way, you will have advanced control over your investments and the ability to respond to constant changes in the digital environment quickly.
When to perform website SEO
You should consider performing a comprehensive SEO on your website if:
Website audit has shown the existence of issues that may affect SEO.
If a website audit has detected errors that may negatively affect your website performance in search engines, you should perform SEO before those issues damage your website rank and affect traffic flow to your website. This will help you to avoid customer loss and costs of recovering the website's previous condition.
Your website does not yield expected results.
If your website does not live up to expectations regarding its speed, traffic, conversion, or other business results, it is a clear sign showing that your website needs optimization. To locate the roots of the problem, we advise performing a comprehensive SEO audit and eliminating the problem as soon as possible.
You have not performed SEO for a while.
If you neglected your website SEO in the past or not sure how your website is represented in search engines, and if you have not optimized it for over six months, then you are probably not fully benefiting from your digital presence. Regular search engine optimization is crucial to keep your website visible to your potential visitors.
Our approach to Drupal SEO
Flexible service package
Our SEO service packages are custom-made to suit individual client needs basing on SEO audit results. We perform search engine optimization as efficiently as possible, following the business model, website structure, and other conditions.
We offer comprehensive SEO services, including diagnosis of website problems, elimination, and consulting for various websites built with Drupal. With AWG, you will be able to solve all the issues relating to website management in one place and earn maximum profit with your online presence.
We offer a website maintenance service that includes continued SEO and focuses on implementing innovative marketing solutions to the website, constantly adjusting the website to ever-changing search engine requirements.
We support the involvement of the website’s owner and key stakeholders in the development process. Our clients are regularly updated on the project results and welcome to share feedback and ask questions. We provide on-demand consultation sessions to share our technical knowledge and ensure client's understanding of every change on the website.